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Project
Information -- Considerations
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LOCATION
Choosing
the right location for your facility will be
the most important decision you will make.
Income, budget, design, future expansion,
upgrades, etc. will all be decided by your
location. Any amount of energy spent on
determining your location will be worth it
in the long run. Feasibility studies,
researching comparable locations, discussing
your ideas with other business owners,
friends, relatives and other family
entertainment business owners may be very
helpful.
POPULATION
Determine your
population base, city, county and other
nearby cities. Check with your local chamber
of commerce for this information. Almost any
size population base can support a miniature
golf course. But it is essential to
determine your budget based on the
population in your area.
TOURIST
AREA
Determine
your population base during the tourist
season. Your local chamber of commerce
should be able to give you information
based on dollars spent. It is important to
be located in the tourists' destination
loop - near beaches, shopping, local
attractions and other recreation
facilities....Destination location is
extremely important!
TRAFFIC
COUNT and VISIBILITY
The
number of vehicles that pass by your
facility everyday will directly affect your
business. A low traffic count will cost you
dollars in advertising. You may want to keep
this in mind when accessing the cost of
commercial property.
Most family entertainment centers will
locate their miniature golf course on the
most visible part of their property. A
beautifully landscaped or “theme-based”
miniature golf course will create more
excitement and attract more attention than
any other form of advertising!
ADJACENT
BUSINESSES
Is
there a mall, theater, driving range,
swimming pool, water park or ice cream
parlor next to or near your facility? These
types of businesses and miniature golf
courses seem to compliment each other very
well.
STAND
ALONE MINIATURE GOLF COURSES
A
stand alone miniature golf course can be
done quite successfully. But adjacent
businesses will become more important,
acting as anchors for your business. We do
recommend a small game room or concessions
in your sales area. The addition of a game
room and possibly a large practice green
will relieve some of your visitors'
frustration from long lines during peak
periods.
COMPETITION
If
you do have competition in your area, you
will be forced to build bigger and better.
Miniature golf enthusiasts will play all the
courses in your area, but will eventually
return to the course they enjoy the most.
FUTURE
COMPETITION
If
it is apparent that your population base
will attract future competition, you may
want to plan for future expansion. Designate
areas for additional scenes, water features
and additional large areas for go-carts,
batting cages, bumper boats, food, etc.
SMALLER
MARKET LOCATIONS
There
seems to be a growing interest in building
in the smaller market areas, and there are
some advantages to locating in these areas.
Lack of competition will allow you begin
with a smaller budget and upgrade your
facility as your business grows. Initial
costs for your property will be considerably
less (permits and zoning restrictions
should be less expensive obstacles to
overcome). We hear this all the time, “There is nothing to do in this town!”
Here is the chance to do something for your
community on a limited budget!
PROPERTY
SIZE
If
you have the space limitations of an indoor
facility, or if water features and elevation
changes aren't necessary for your location,
an area of as little as 6,000 sq. ft. could
be utilized to build an attractive and
competitive course. However, for a small
outdoor course, 16,000 to 25,000 sq. ft.
would be recommended. A larger piece of
property will allow our designer to create
gradual and more natural looking elevation
changes and also allow larger and more
interesting greens. Elaborate courses can
exceed 40,000 sq. ft., allowing for the
creation of massive water features and
dramatic elevation changes. Beyond the
property needed for the course itself,
additional areas for sales, parking,
storage, restrooms and future expansion need
to be considered.
TOPOGRAPHY
The
topography of your property could have a
significant impact on your budget and
design. Elevation changes on your golf
course are essential. If you have a
relatively level piece of property, material
may have to be brought in to achieve desired
elevation changes. If drainage and
visibility are not an issue, our designer
may be able to utilize the existing
materials to create whatever elevation
changes may be needed. |